advanced analytics


The full service arm of ROIRocket provides a comprehensive modeling and advanced analytics capacity that can be used whenever you need sophisticated data analyses. Our advanced analytics capacity includes:

  • Latent class and Hierarchical Segmentation
  • Factor and Cluster Analyses
  • Multi-nomial logit and Discrete Choice Modeling
  • Structural equation modeling
  • Time series forecasting
  • Total Unduplicated reach and frequency (TURF analyses)
  • Price elasticity analyses
  • Max Diff
  • Bundle optimization
  • Discriminant analyses and three dimensional data mapping

The ROIRocket modular pricing menu allows our clients to configure their level of data processing and analytic support to align with the specific needs of each project.